Radio skills
| DURATION |
Half day (or full day if preferred) |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• Understanding the opportunity
• Conveying key messages
• Opportunities with radio
• Preparing for and undertaking interviews on radio |
| AIMS |
The session focuses on effective preparation for radio and offers practical
tips and advice on how to handle journalists and media interviews. The main thrust of this session is the effective preparation and
delivery of key messages in both a proactive or challenging interview
situation. Delegates will gain a real insight from Mosaic Publicity’s trainers
into what journalists are looking for, as well as practical one-to-one
interviews for radio together with plenty of constructive critical feedback on
content and presentation. |
| PROGRAMME |
|
| 9.00am |
Welcome, introductions and outline of the day
|
| 9.15am |
Interview preparation workshop -
• Understanding the opportunity
• Key messages
• Soundbites
• Difference between print and broadcast
• Questions to ask
|
| 9.45am |
Preparing for first interview
|
| 10.15am |
Radio interviews - one-to-one
|
| 11.00am |
Refreshments
|
| 11.15am |
Playback and feedback
|
| 11.45am |
Radio Interviews - phone-in-style or down-the-line
|
| 12.30pm |
Playback and feedback
|
| 1.00pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |