| DURATION |
Half day (or full day if preferred) |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• Understanding what makes a good story
• Conveying key messages
• Preparing for and undertaking interviews on TV
• Handling challenging questions |
| AIMS |
The session focuses on effective preparation for TV interviews and offers
practical tips and advice on how to handle journalists and media
interviews. The main thrust of this session is the effective
preparation and delivery of key messages in both a proactive or
challenging interview situation. Delegates will gain a real insight from
Mosaic Publicity’s trainers into what journalists are looking for, as well as
practical one-to-one interviews for TV, together with plenty of
constructive critical feedback on content and presentation.
|
PROGRAMME
|
|
| 9.00am |
Welcome, introductions and outline of the day
|
| 9.15am |
Interview preparation workshop -
• Understanding the opportunity
• Key messages
• Soundbites
• Difference between print and broadcast
• Questions to ask
|
| 9.45am |
Preparing for a TV interview -
• The TV soundbite
• Presentation
• Body language
|
| 10.00am |
TV interview (inside) - One-to-one
|
| 10.30am |
TV playback and feedback
|
| 11.00am |
Refreshments
|
| 11.15am |
TV interview (outside) - One-to-one
|
| 12.30pm |
TV playback and feedback
|
| 1.00pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |