| DURATION |
1 day |
| DELEGATES |
4 people |
| OVERVIEW |
The session focuses on effective preparation for radio and TV interviews and offers practical tips and advice on how to handle journalists and a media interview situation. The main thrust of this session is the effective preparation and delivery of key messages in both a proactive or challenging interview situation. Delegates will gain a real insight from Mosaic Publicity’s trainers into what journalists are looking for, as well as practical one-to-one interviews for radio and TV, together with plenty of constructive critical feedback on content and presentation |
| AIMS |
A stimulating one-day workshop for key spokespeople, with plenty of hands-on experience and exercises covering:
• Understanding what makes a good story
• Conveying key messages
• Preparing for and undertaking interviews on TV and radio
• Handling challenging questions |
PROGRAMME
|
|
| 9.00am |
Welcome, introductions and outline of the day
|
| 9.15am |
Interview preparation workshop -
• Understanding the opportunity
• Key messages
• Soundbites
• Difference between print and broadcast
• Difference between radio and TV
|
| 9,45am |
Preparing key messages
|
| 10.00am |
Radio interviews - One-to-one
|
| 10.45am |
Playback and feedback
|
| 11.15am |
Refreshments
|
| 11.30pm |
Radio interviews - Phone-in-style
|
| 12.15pm |
Playback and feedback
|
| 1.00pm |
Lunch |
| 1.30pm |
Preparing for a TV interview
• The TV soundbite
• Presentation skills
• Body language
|
| 2.00pm |
One-to-one TV interview - outside
|
| 2.45pm |
Playback and feedback
|
| 3.00pm |
Refreshments
|
| 3.15pm |
One-to-one TV interview - inside |
| 4.00pm |
Playback and feedback
|
| 4.45pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |