Crisis management
| DURATION |
1 day |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• Crisis planning and the media
• Understanding the opportunity
• Conveying key messages
• Interview preparation - radio and TV |
| AIMS |
The principal aims of the course are to introduce you to the media and
equip you with the skills and confidence to develop a proactive and
positive relationship with journalists even when handling a crisis. You will
gain insights from media professionals into what journalists are looking for
and why and learn about what procedures should be considered in a crisis
management plan. The main element of the day, however, is the practical
experience of preparing for and undertaking challenging media interviews.
You will undertake four interviews and receive immediate constructive
feedback on content and presentation. |
| PROGRAMME |
|
| 9.30am |
Welcome, introductions and outline of the day
|
| 9.45am |
Introduction to crisis communications
• Why plan for the media in a crisis?
• The media procedures you need to include in your
emergency plan
• The 'lifespan' of a crisis - plus examples |
| 9.45am |
Interview preparation workshop -
• Understanding the opportunity
• Key messages
• Soundbites
• Difference between print and broadcast
|
| 10.15am |
Radio interviews - One-to-one
|
| 11.00am |
Refreshments
|
| 11.15am |
Playback and feedback
|
| 11.45am |
Radio Interview 2 - Phone-in-style or down-the-line
|
| 12.30pm |
Playback and feedback
|
| 1.00pm |
Lunch
|
| 1.30pm |
Preparing for a TV interview
• The TV soundbite
• Presentation
• Body language
|
| 2.00pm |
One-to-one TV interview - outside
|
| 2.45pm |
Playback and feedback
|
| 3.00pm |
Refreshments
|
| 3.15pm |
One-to-one TV interview - inside
|
| 4.00pm |
Playback and feedback
|
| 4.30pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |