Integrated marketing
| DURATION |
1 day |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises to help
you:
• Understand your market place
• Plan your marketing strategy
• Decide which marketing tools to use
• Consider various aspects of new media |
| AIMS |
This course is aimed at equipping you with the skills you need to devise an
integrated marketing strategy, with all aspects of marketing complementing
each other. It will give you a thorough understanding of what is involved in
marketing your organisation, from planning through to implementation,
using the latest tools and techniques. You will have the opportunity to think
through some of your own ideas, and have a clear picture of how these
ideas can be used to drive the results that are required to support your
organisation’s own business plan. |
| PROGRAMME |
|
| 9.30am |
Welcome, introductions and outline of the day
|
| 9.45am |
Understanding your market place, including audience(s),
competitors, key messages, 4Ps, resources
|
| 11.00am |
Refreshments
|
| 11.15am |
Planning your strategy – Analysis, Objectives, Strategy,
Measurement & Evaluation, Costs
|
| 1.00pm |
Lunch
|
| 1.30pm |
Marketing tools – PR, Advertising (Newspapers, magazines, online,
advertorials), Web, Events, Brochures, Literature, Directories etc; tone of
voice, personality, branding
|
| 3.00pm |
The rise of new media – Making your website work harder, audio
and video on the web
|
| 3.15pm |
Refreshments
|
| 3.30pm |
Misc issues, eg archiving
|
| 4.30pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |