Media awareness
| DURATION |
1 day |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• The media and your organisation
• What makes news
• Press release techniques
• Understanding what makes a good story
• Opportunities with radio and TV
• Preparing for an interview on radio and TV |
| AIMS |
This course is aimed at employees who would like to have a better
understanding of their organisation’s policy towards the media, PR
activities and of how it works to promote itself through the media. The
course also gives delegates the opportunity to explore the role they
can play in identifying good news stories to offer the media and the
most effective way of doing that.
|
| PROGRAMME |
|
| 9.30am |
Welcome, introductions and outline of the day
|
| 9.45am |
The media and your organisation
|
| 10.00am |
Who are the media you want to influence?
|
| 10.30am |
What makes news in your organisation? (Interactive session)
|
| 11.30am |
Refreshments
|
| 11.45am |
The art of the press release (workshop)
|
| 12.45pm |
Lunch
|
| 1.30pm |
Press release feedback
|
| 2.00pm |
The bigger picture - feature opportunities, radio and
television
|
| 2.30pm |
How to get your story on radio or TV
|
| 3.00pm |
Refreshments
|
| 3.15pm |
Practical interview workshop - interview preparation
and a selection of one-on-one radio interviews
including the art of the soundbite
|
| 4.00pm |
Feedback
|
| 4.15pm |
Questions and evaluation
|
| 4.30pm |
Close
|
| |
Sample course programme. Timings are approximate |