| DURATION |
1 day |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• Understanding what makes a good story
• Key messages
• Press release techniques
• Creative quotes
• Clever photo ideas
• Preparing for an interview
• Radio techniques |
| AIMS |
This one-day media training course is aimed at giving delegates practical
advice on how to promote themselves and their organisation through the
media. The programme is designed to give an insight into the way the
media works, what journalists are looking for and practical experience of
press release writing and radio interviews, with constructive tips and
feedback on preparation, presentation and style. Delegates will leave this
highly interactive and practical course equipped with the necessary skills
and insight that will enable them to play a significant role in improving their
organisation’s public relations activities. |
| PROGRAMME |
|
| 9.30am |
Welcome, introductions and outline of the day
|
| 9.45am |
What makes news (Workshop)
|
| 10.30am |
The art of press release writing
|
| 11.00am |
Understanding key messages
|
| 11.15am |
Refreshments
|
| 11.30am |
Press release writing workshop
|
| 12.30pm |
Press release feedback
|
| 1.00pm |
Lunch
|
| 1.30pm |
Introduction to radio
|
| 2.00pm |
Radio interviews
|
| 3.00pm |
Refreshments
|
| 3.15pm |
Radio interview feedback
|
| 4.00pm |
Handling difficult questions
|
| 4.30pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |