01206 548100
 

Press and radio interview skills

DURATION

1 day

DELEGATES

4 people

OVERVIEW

A workshop with plenty of hands-on experience and exercises covering:

• Understanding what makes a good story
• Key messages
• Press release techniques
• Creative quotes
• Clever photo ideas
• Preparing for an interview
• Radio techniques

AIMS

This one-day media training course is aimed at giving delegates practical advice on how to promote themselves and their organisation through the media. The programme is designed to give an insight into the way the media works, what journalists are looking for and practical experience of press release writing and radio interviews, with constructive tips and feedback on preparation, presentation and style. Delegates will leave this highly interactive and practical course equipped with the necessary skills and insight that will enable them to play a significant role in improving their organisation’s public relations activities.

PROGRAMME

 

 

9.30am Welcome, introductions and outline of the day

9.45am What makes news (Workshop)

10.30am The art of press release writing

11.00am Understanding key messages

11.15am Refreshments

11.30am Press release writing workshop

12.30pm Press release feedback

1.00pm Lunch

1.30pm Introduction to radio

2.00pm Radio interviews

3.00pm Refreshments

3.15pm Radio interview feedback

4.00pm Handling difficult questions

4.30pm Questions and close

  Sample course programme. Timings are approximate