| DURATION |
1 day |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• Press release techniques
• Understanding what makes a good story
• Conveying key messages
• Creative quotes
• Clever photo ideas
• Handling a crisis
• Preparing for an interview |
| AIMS |
This media training course is aimed at giving delegates practical advice on
how to promote themselves and their organisation through the media. The
programme is designed to give an insight into the way the media works,
what journalists are looking for and practical experience of press release
writing, with constructive tips and feedback on preparation, presentation
and style.
Mosaic Publicity’s dynamic and inspirational trainers leave delegates on
this highly interactive and practical course equipped with the necessary
skills and insight that will enable them to play a significant role in
improving their organisation’s public relations activities. |
| PROGRAMME |
|
| 9.30am |
Welcome, introductions and outline of the day
|
| 9.45am |
Understanding the media
|
| 10.30am |
The art of press release writing
|
| 11.00am |
Understanding key messages
|
| 11.15am |
Refreshments
|
| 11.30am |
Press release writing workshop
|
| 12.30pm |
Press release feedback
|
| 1.00pm |
Lunch
|
| 1.30pm |
Press release writing workshop
|
| 2.15pm |
Press release feedback
|
| 2.45pm |
Talking to journalists and preparing for an interview
|
| 3.15pm |
Refreshments
|
| 3.30pm |
Photography in PR
|
| 4.00pm |
Handling a crisis
|
| |
|
| 4.30pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |