Reputation management for councillors
| DURATION |
Half day (or full day if preferred) |
| DELEGATES |
4 people |
| OVERVIEW |
A workshop with plenty of hands-on experience and exercises covering:
• Reputation and brand image of local authorities
• What the media wants
• Understanding what makes a good story
• Conveying key messages
• Preparing for an interview |
| AIMS |
The session focuses on effective preparation for radio and TV interviews
and offers practical tips and advice on how to handle journalists in a media
interview situation. The main thrust of this session is the effective
preparation and delivery of key messages in both a proactive or challenging
interview situation. Delegates will gain a real insight from Mosaic Publicity’s
trainers - one of whom is a borough councillor - into what journalists are looking for, as well as a practical one-to-one
radio interview together with plenty of constructive critical
feedback on content and presentation.
|
| PROGRAMME |
|
| 9.00am |
Welcome, introductions and outline of the day
|
| 9.15am |
The role of a Portfolio holder and the media
|
| 10.00am |
What the media wants - practical session on:
• Understanding the opportunity
• Key messages
• Soundbites versus spin
• How to balance a negative story
• How all behaviour affects reputation
• Interview preparation
|
| 11.00am |
Refreshments
|
| 11.15am |
Open discussion
|
| 11.45am |
Radio interviews - One-to-one
|
| 12.30pm |
Playback and feedback
|
| 1.00pm |
Questions and close
|
| |
Sample course programme. Timings are approximate |