Public relations

Chartered Trading Standards Institute

Overview

Mosaic worked with the Chartered Trading Standards Institute (CTSI) to develop a PR campaign for National Consumer Week, aimed at raising awareness of counterfeit goods and illegal trading in the lead up to the Olympics.

Objectives

  • Raise awareness of the dangers of fake goods
  • Create and launch sport-themed National Consumer Week
  • Drive traffic to the Brand I website – a shopping directory which only lists webstores selling genuine products and partner of CTSI

What we did:

Mosaic devised an integrated campaign titled ‘Good Sports Don’t Fake It’ which encompassed: 

  • Two press releases – submitted to online news sites, regional and national titles and broadcast media
  • Launch event
  • Five videos uploaded to the CTSI YouTube channel post-launch.

Results

National coverage

in titles such as BBC News online, The Daily Mirror and Athletics Weekly magazine

Broadcast

on high profile national media including ITV’s This Morning and Radio 2's Steve Wright in the Afternoon

Local coverage

in 43 regional titles across the UK.