Trading Standards Institute
Mosaic worked with the Chartered Trading Standards Institute (CTSI) to develop a PR campaign for National Consumer Week, aimed at raising awareness of counterfeit goods and illegal trading in the lead up to the Olympics.
Raise awareness of the dangers of fake goods
Create and launch sport-themed National Consumer Week
Drive traffic to the Brand I website – a shopping directory which only lists webstores selling genuine products and partner of CTSI
What we did:
Mosaic devised an integrated campaign titled ‘Good Sports Don’t Fake It’ which encompassed:
- Two press releases – submitted to online news sites, regional and national titles and broadcast media
- Launch event
- Five videos uploaded to the CTSI YouTube channel post-launch, achieving 121 views.