PR, Video

Trading Standards Institute

Overview

Mosaic worked with the Chartered Trading Standards Institute (CTSI) to develop a PR campaign for National Consumer Week, aimed at raising awareness of counterfeit goods and illegal trading in the lead up to the Olympics.

Objectives

Raise awareness of the dangers of fake goods

Create and launch sport-themed National Consumer Week

Drive traffic to the Brand I website – a shopping directory which only lists webstores selling genuine products and partner of CTSI

What we did:

Mosaic devised an integrated campaign titled ‘Good Sports Don’t Fake It’ which encompassed: 

  • Two press releases – submitted to online news sites, regional and national titles and broadcast media
  • Launch event
  • Five videos uploaded to the CTSI YouTube channel post-launch, achieving 121 views.

Results

National coverage

achieved in The Daily Mirror, BBC news and Athletics Weekly magazine

Featured

on high profile national broadcast media including ITV’s This Morning and Radio 2's Steve Wright in the Afternoon

Coverage

in 43 regional titles across the UK.