Colchester Institute – University Centre Colchester

Overview

Colchester Institute required a redesign and restructure of the Higher Education aspect of its website – the University Centre Colchester – with an aim to better promote degree courses to its primary audience groups and increase applications.

Objectives

  • To better promote and market the services of  University Centre Colchester (UCC) to its primary audience groups through a future-proofed contemporary website
  • To establish UCC as a quality provider for Higher Education training and attract more students
  • To recruit staff from different areas in the UK
  • To raise UCC’s profile, improve its financial resources and increase its staff expertise and diversity

What we did

Mosaic developed web design concepts, which were tested via student and staff focus groups, to discover a unique brand style and stand-alone identity for the University Centre Colchester.

Customer journey mapping informed template wireframes and determined the layout, look and feel of core website page templates.