Writing web sites and creating press releases and articles for PR online is a fine art. It requires a knowledge and understanding of key words and phrases which people are searching on, in order to drive a web site up search engine rankings.

The team at Mosaic Publicity have many tools at their fingertips, with access to media databases and tracking technology which lists those words and phrases to be incorporated into web and press release text.

When writing for the web, we also aim to include web links back to relevant pages on our clients' websites, helping Google and other search engines to recognise it as an 'authority' web site.

There are lots of top tips when creating web site content and our partnership with top search engine optimisation companies means we can provide a comprehensive service to ensure your online and offline PR work hand in hand.