Educationalists embracing the power of video
by Gemma Rawlinson
Whether choosing a school, college or university, parents and prospective students are increasingly looking at more than just the traditional prospectus and web pages. Promotional video for schools, colleges and universities is increasingly the go-to medium for parents and pupils alike.
Online video is one of the most powerful communications tools and with experts predicting 90% of all internet traffic by 2017 being video, it’s no wonder education marketers are embracing video for schools, colleges and universities. A 60 second video has as much value as 1.8 million words (Follett, 2015), which is the equivalent of 3,600 typical web pages. This would take around 150 days worth of time to create. When you look at it that way, online video – as a marketing tool – represents great value for money.
Video can showcase your pupils, staff, facilities and extra-curricular activities. But, if badly executed, video can also be ineffective or even harmful. A common mistake people often make is trying to cram too many messages into one single video – not only does it turn out too long and tiresome for the viewer but it will almost certainly fail to successfully communicate to any of the intended audience. For example a video aiming to reassure parents would need to be pitched differently to one aiming to connect with prospective students. Furthermore it might be appropriate to consider making several short, targeted videos to be placed on specific web pages.
By proactively marketing your video clips using Google advertising and paid-for-Facebook placement you can even target your videos at specific demographics. Video has the power to encourage viewers to seek out further information, and visit websites referenced within, so if your institution is seeking to attract new students or members of teaching staff consider how online video can underpin your corporate marketing strategy.
For advice and further information about the possibilities why not give us a call and chat with one of our video and broadcast specialists who can advise you on best practice when it comes to video for schools, video for colleges and video for universities.
We can help you with a range of video formats including:
- Testimonial video
- Promotional video
- Recruitment video
- Animation video
- Event highlight video
- Internal and external communication video
- Interview based video
- News video
- Presenter and voice over video
- Training video
- Animation video
Follett, A. (2015) 18 Big Video Marketing Statistics and What They Mean for Your Business [Blog post].
Retrieved from: http://www.videobrewery.com/blog/18-video-marketing-statistics
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