BRANDING

Distinctive branding to captivate your audience

Your brand is a reflection of your business, service and products, your team, vision and values, so getting it right is essential to help you stand out in a crowded marketplace.

Essex branding services

Creating bespoke identities

From brand narrative and tone of voice, market positioning and visual identity we take the time to fully understand your organisation, its people and customers, to develop a creative solution that drives results.

Whether you require a completely new brand, developed from scratch, or a refresh of your existing identity we can manage the whole process. 

Brand services

  • Brand review
  • Stakeholder engagement
  • Competitor research and marketplace analysis
  • Key message and tone of voice development
  • Logo creation
  • Focus group facilitation and reporting
  • Brand guidelines creation
  • Launch PR and marketing 
Brand Design in Colchester, Essex

The way we work

Listening is key

We like to fully immerse ourselves in your organisation, get to know your people and understand your goals.

Liaising with your employees and customers, via surveys and focus groups, and researching marketplace competitors, we can conduct a review to understand the positioning of your current brand and how it is perceived.  

Exploration

We can explore brand names, key messages and accompanying taglines to sculpt a brand story which reflects your company culture and mission, product or service, and provides a foundation to develop a visual identity from. 

Brand creation

See your brand story come to life in logo form. Our talented designers develop brands to create a positive public identity and meet your business needs.

For a successful outcome with your stakeholders and target audiences, we recommend testing brand design concepts via focus groups to ensure real and maximum impact. 

Launch

Our PR and marketing experts can help you launch your new-look brand, product or service, to your target audiences and help with the roll out - implementing new designs for your website and marketing materials. 

Branding showcase

Stow Maries Great War Aerodrome

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Three Little Birds

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Get in touch to discuss your project

FAQs

What is branding in graphic design?

Branding in graphic design refers to the visual elements that represent a company or product. This includes the logo, color schemes, typography, and any other graphical elements that convey the brand's personality and values. Good branding creates a strong impression and differentiates the business in the market.

What is the difference between graphic design and branding?

Graphic design is the art of creating visual content to communicate messages, while branding encompasses the overall strategy to create a unique identity and positive perception of a company in the market. Graphic design is a part of branding, used to develop and communicate the visual aspects of a brand.

What makes a strong brand identity?

A strong brand identity is consistent, memorable, and resonates with the target audience. It accurately reflects the company's values, mission, and personality. Consistency in visual elements, tone of voice, and messaging across all platforms helps in building a strong brand identity that stands out in the marketplace.

Why is branding design important?

Branding design is crucial as it creates a unique image and evokes emotions in the minds of consumers. It helps in building trust, driving new business, and fostering customer loyalty. A well-designed brand is easily recognisable and communicates the essence and values of a business effectively.

How does branding affect my business?

Branding plays a pivotal role in how your business is perceived in the market. A strong brand can drive customer loyalty, create brand equity, and establish a loyal customer base. It sets the foundation for your marketing strategies, and communicates what your business stands for.

How is branding developed?

Branding is developed through a thorough understanding of your business goals, values, target audience, and market positioning. It involves creating a unique name, logo, visual identity, and messaging that resonates with your audience and sets you apart from competitors.