From COP16 to marketing strategy: communicating biodiversity initiatives
February 27, 2025 | 
Gemma
The resumed session of COP16 is currently taking place in Rome to address unresolved issues from the previous session in Colombia last year. This second sitting is due to focus on strengthening global biodiversity commitments under the Kunming-Montreal Global Biodiversity Framework (GBF).
Often described as the “Paris Agreement for Nature,” the GBF aims to halt and reverse biodiversity loss by 2030 through ambitious global targets including: protecting 30% of land and oceans, reducing pollution, and mobilising significant financial resources for conservation efforts.
Why businesses should pay attention to COP16
The outcomes of COP16 will have significant implications for businesses across all industries. Governments are increasingly embedding biodiversity considerations into regulatory frameworks, supply chain requirements, and investment decisions. New policies and financial commitments made in Rome could shape future reporting obligations, funding opportunities, and reputational risks.
Businesses that proactively align their objectives and operations with biodiversity goals can gain a competitive advantage, strengthen stakeholder trust, and future-proof their operations against evolving environmental expectations, while doing good for the planet.
Why and how businesses are engaging in biodiversity conservation
Many forward-thinking businesses are integrating nature-positive strategies into their sustainability plans—whether by adopting regenerative agriculture, enhancing biodiversity in supply chains, or developing products that reduce environmental harm.
Developers and land managers also need to adhere to Biodiversity Net Gain requirements as outlined by government regulations.
Charitable organisations such as The Wildlife Trusts, which is made up of 46 local Wildlife Trusts in the United Kingdom, have aligned their goals to those set out in the GBF. Their 30 by 30 campaign makes a plea for support to connect and protect 30% of the UK’s land and sea by 2030, to promote nature’s recovery. The initiative drives habitat restoration – including places that store carbon and help to tackle the climate crisis – conservation partnerships, and public awareness to secure a thriving natural environment for future generations.
By aligning with and supporting organisations like The Wildlife Trusts, businesses can contribute to conserving biodiversity whether that be locally, nationally or globally. For this very reason, Mosaic is very proud to be a corporate supporter of the Essex Wildlife Trust.
Businesses across all sectors are increasingly expected to contribute and demonstrate measurable impact. The challenge is not just taking action – but also articulating it in a way that is clear, compelling, and credible.
The power of storytelling
One of the most effective ways to communicate your biodiversity actions, raise awareness of important causes and explain why they matter to you and your business, is through authentic storytelling. Compelling narratives help to captivate stakeholders and enhance your brand identity.
At Mosaic, we help organisations bring their biodiversity commitments to life, ensuring messaging and content is well-defined, impactful, and engaging.
Our unique Conscience Marketing™ strategy supports businesses with identifying and communicating environmental initiatives and impact through the framework of our 5Cs – Climate, Community, Colleagues, Customers, and Credentials.
The win-win of environmental accountability
As discussions unfold at COP16 in Rome, biodiversity remains a top priority for global policymakers, businesses, and NGOs alike.
Organisations already exploring their options or taking steps to reduce their environmental impact are well positioned to gain the competitive advantage. By using Conscience Marketing to turn sustainability commitments into compelling, action-driven campaigns, businesses can enhance their brand reputation while creating lasting and meaningful change for future generations and the planet.
Get in touch to discuss how we can support your organisation’s sustainability journey.