Meet our new communications ‘heavyweights’

October 30, 2025 | Gemma by

Gemma

Our 25th anniversary celebrations continue with the appointment of not one, not two, but three senior communications heavyweights whose expertise spans national media, magazines, PR, marketing and publishing.

Helen Barnett, Anna-Marie Casas and Doug Smith have joined our team as Senior PR and Digital Account Managers, strengthening our reputation as one of East Anglia’s leading PR and digital marketing firms.

The new hires, who are all working part time, bring expertise across the full PR and marketing spectrum – from crisis communications and campaign management to copywriting, social media, advertising, website development and SEO, as well as media and marketing training and AI.

  • Helen Barnett, an award-winning journalist and former national news editor, has 15 years’Three professionals pose in front of a purple backdrop, smiling. One holds a camera, another a notepad, and they wear vibrant clothing. experience in regional and national media, and was the Associate Editor for the Daily Express website. She holds a distinction in Professional Digital Marketing from the Chartered Institute of Marketing.
  • Anna-Marie Casas has more than 30 years’ experience as a former newspaper journalist and senior PR professional. She has led press offices, communications teams and magazines, working with major national brands.
  • Doug Smith joins with a decade of experience as a creative copywriter, alongside a career as a published children’s author and a background in the music industry.

Together they will drive Mosaic forward with first-class skills in strategy, storytelling and digital innovation, while also sharing their expertise through our acclaimed Media and Marketing Training division.

CEO Karen Ainley, a former BBC radio and television reporter, said: “This is a landmark year for Mosaic – 25 years of telling powerful stories, protecting reputations and helping our clients grow. Welcoming Helen, Doug and Anna-Marie further strengthens our ability to deliver across the full communications mix.

“The rapid development of AI makes this one of the most exciting times to be in PR and marketing. Helen, Doug and Anna-Marie join us in embracing new technology while also holding the key fundamental communications skills in abundance, meaning we can unlock more growth for our clients.”

As one of the few B Corp certified agencies in the East of England, Mosaic has earned a reputation for purpose-led, results-driven campaigns. Its pioneering Conscience Marketing® approach ensures creativity and strategy go hand in hand with sustainability and social impact.

Find our more about our team.

Back to top