Branding | Website Design | Graphic Design
BHA
Overview
BHA for Equality is a charity which aims to challenge and addresses health and social care inequalities, supporting individuals and families from Black and Minority Ethnic, disadvantaged and other marginalised communities to improve their health and well-being.
We worked with BHA to refresh their brand identity, develop new marketing materials and update their online presence, to better reflect their values of inclusivity, integrity, empowerment and community.
Unity of connection
Mosaic undertook research and engaged with internal stakeholders to create a new visual identity for BHA, ensuring it reflected the range of services delivered by the charity at local, regional and national level in the areas of HIV and sexual health, Cancer, TB, mental health and community health education.
A bold versatile colour palette was chosen to convey the organisation as friendly and approachable while reflecting the community work BHA do. The overlapping shapes represent the unity of the charity’s service offering within a diverse community of people.
Taking it online
Mosaic created a new website for BHA, with an updated design to reflect their new brand identity. This integrated:
- Booking systems for tests, appointments, training, and cancer awareness sessions
- An ordering system for condoms, sexual health tests and baby milk
- Request a mentor system
- Prescribing service
- Donations
Testimonial
Working with Mosaic has been an absolute pleasure. As a small charity based in the North of England, we serve people of colour and LGBTQ+ communities, and it was crucial for us to find a marketing partner who understood our mission and values. Mosaic met our expectations in every way. Their team took the time to understand our charity's needs and delivered both a rebrand and website update that truly reflects who we are and the communities we serve.
The new branding is vibrant, inclusive, and engaging. The team were able to support us in consulting with staff to get their input. Specific changes that staff wanted were incorporated into the colour schemes and logos by Mosaic, based on staff feedback.
The quality of our old website was a constant source of complaints from users, who were rarely able to find what they needed. However since the rebrand both staff and users are far happier with the quality on show. It is both easy to navigate and easy to update.
We're happy to provide this testimonial in support of Mosaic.
Aydin Djemal - Chief Executive Officer