Website Design | SEO
company car today
Overview
Mosaic created an online news and information hub for Company Car Today, targeting Fleet Managers. This accompanied the company’s fortnightly printed publication.
We also creating websites their other associated magazines and awards Automotive Media & Events, Company Van Today, Company Car Tomorrow & the CCT100 Awards.
What we did
Mosaic created website design concepts which featured a quick link navigation above the header to make it easy to navigate between associated magazine sites.
A challenge with site design was to achieve prominence for paid advertisers without the adverts having a negative impact on the overall site design or taking too much attention away from the site content. We overcame this by incorporating an advert into the slider on the Homepage, one in the site header and more adverts lower down the page and deeper into the site structure.
The ‘Reviews’ section of the website was of particular interest to the target audience – containing a number of different types of vehicle write ups and test drives. To draw attention to this part of the site we used a megamenu design in the main navigation and gave it high prominence on the Homepage underneath the slider.