Public Relations | Video | Graphic Design | Digital
FUNERAL PARTNERS
Overview
Mosaic provides public relations, digital and communications support for one of the largest funeral businesses in the UK, Funeral Partners, with over 225 branches, which require support across England, Scotland and Northern Ireland.
Our PR team gains local and trade media coverage for Funeral Partners’ hundreds of formerly family-owned funeral homes across Britain, while supporting its marketing and senior management teams with communications expertise.
PR Support
Funeral Partners’ businesses are greatly involved with their local communities. Many family members still work in the businesses, following in the footsteps of grandparents and great grandparents, with heritage dating back more than 100 years.
There’s therefore always positive news stories for Mosaic to promote through the media, from fundraising events and anniversaries to new acquisitions and funeral services that go above and beyond.
With Funeral Partners branches in nearly every region of the UK, Mosaic uses its extensive media contacts to get their good work heard on radio, in print, television and online.
Life in the Community
Mosaic helps Funeral Partners communicate with its communities through its magazine, Life.
Our PR professionals research, interview and write stories that inform readers across the UK about aspects of working in the funeral profession, industry policy issues, new acquisitions to the network and branches’ community activities.
Our design team then creates a high-quality publication, which is distributed across the branches.
Digital support
Mosaic supported Funeral Partners with a large digital project to create and update Google My Business profiles for all of its branches across the UK, plus helped input localised content onto individual branch websites.
To further enhance their digital presence, Mosaic has written several informative articles for Funeral Partners' website. We optimised these for search engines with the inclusion of relevant keywords and phrases; helping to attract more organic website visitors and increase site authority.
Case studies
Funeral businesses often have reputations built across generations, which means there are great stories to tell about new acquisitions to the Funeral Partners network.
Mosaic spends time speaking with each business to turn these stories into case studies for the Funeral Partners website, publications and adverts. These showcase the journey of a business into Funeral Partners ownership, explaining the reasons for the decision to join the group and the positive outcomes.
Testimonial
Mosaic are an extremely professional, experienced and friendly agency. We have worked with the team for over 7 years and have built up a fantastic relationship, The team are more like an extension of the marketing team than an agency. Always available for crisis management support, great advice and creating content across the business from corporate news announcements, client challenges, operations challenges, employment issues and local community stories. Most importantly they support our strategy to drive brand awareness and build our positive reputation through the local and national press coverage across England, Scotland and Northern Ireland, as well as offering technical services for online and design support. A fantastic multi-skilled agency who we really enjoy working with.
Kelly Hailou