Event Management | Public Relations | Video

Poetry Together

Overview

Mosaic planned and executed a media and communications campaign to launch and promote Poetry Together, an initiative headed by actor and broadcaster Gyles Brandreth in partnership with Dukes Education.

The objective was to persuade 200 schools and care homes to sign up for Poetry Together, which sees young and old unite to recite poetry and share cake to tie in with National Poetry Day.

Our PR team pulled out all the stops to get Poetry Together heard in national and regional media from BBC Breakfast TV to The Sunday Times.

Results

200 schools and care homes signed up to share in the benefits of learning poetry.

Poetry Together
Poetry Together

Launch & media strategy

Mosaic arranged a high-profile launch event for Poetry Together at the National Army Museum to start generating interest and sign-ups several months before National Poetry Day.

Children from local schools dressed in scarlet tunics of the Queen’s Guard and recited AA Milne’s poem Buckingham Palace with Gyles and Chelsea Pensioners from the nearby Royal Hospital.

The event was broadcast live on BBC Breakfast and later on BBC London, along with an interview with Gyles, receiving positive attention from schools and care homes.

The launch provided a great springboard for further marketing opportunities and Mosaic’s video & photographic team captured great content for use on web and social media in the build-up to National Poetry Day in October.

Celebration event

While school pupils and care home residents were taking part in Poetry Together across the nation, Mosaic helped to support the celebration event attended by The Duchess of Cornwall at Eaton Square School, Piccadilly.

Several schools and care homes came to perform poetry and share tea with The Duchess, who herself recited Matilda by Hilaire Belloc with pupils from Knightsbridge School.

Our PR professionals invited journalists to cover the event and helped to coordinate media arrangements on the day, arranging interviews and photo opportunities and gaining post-event coverage.

As a result of Poetry Together’s resounding success, Mosaic was commissioned to promote the event again the following year.

Poetry Together

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