Public Relations | Video | Graphic Design | Web Design
redbridge institute
120 years of Adult Education
From dressmaking to digital skills, Redbridge Institute of Adult Education (RIAE) has been transforming lives through learning for 120 years.
A significant anniversary is always worth celebrating and we were honoured to help RIAE mark theirs with an engaging marketing campaign which reached out to local communities.
With PR and marketing activities woven around a full-on event schedule, we were able to:
- Raise awareness of RIAE using celebratory messaging and the strapline "Transforming lives through education"
- Generate new learner enrollments
- Exceed attendance goals at their Careers & Education Fair
- Enhance the Institute's reach across the borough of Redbridge
Campaign microsite
Our web team created a microsite to host information on the Institute's history - including a gallery of images through the ages - and links to celebratory and community outreach events. Plus provided an opportunity to direct visitors to RIAE's current courses offering, encouraging sign ups.
Video
To showcase RIAE's library of historic images we created engaging video content, in-keeping with the sepia style, for web and social media sharing.
PR & design
To promote the 120 years campaign and encourage attendance at RIAE's Careers & Education Fair we:
- Secured press coverage in local media for the event & a visit from Ilford South MP
- Wrote and designed advertorials for local publications
- Created Learner Story case study content for the RIAE website to shine a spotlight on how RIAE's courses helped local people transform their lives
- Designed a postcard which was distributed to homes in the borough
