Public Relations | Search Marketing | Video | Web Design

The Gin Guild

We have worked with the digital team at Mosaic since 2013. Their support in developing and maintaining our digital presence, as well as membership communication, has been invaluable. In addition to their PR and web content support, Mosaic have in particular supported the Gin Guild in its membership-related digital communication, in which they have proved very tolerant of the continual changes required in what is a fast-moving industry. The team are flexible, patient and provide prompt assistance.

Nicholas Cook, Director General, The Gin Guild

Overview

Mosaic has worked in partnership with the Gin Guild for a number of years, creating websites and content, managing search marketing, filming videos of special events, and providing PR support.

At the centre of our activity is a website hub for members of the Gin Guild – including gin distillers, gin brands, industry professionals and gin enthusiasts – focusing on member communication and engagement.

The Gin Guild
The Gin Guild

Bespoke web features

  • Public website with separate private members’ portal which delivers information and resources only available to members
  • Search function ‘Ginopedia’ to allow visitors to browse gin brands, distilleries, distillers and botanicals
  • Interactive maps showing gin distilleries in London and gin producers around the world
  • Events and ticketing function
  • Additional microsite – Ginposium – dedicated to promoting the body’s popular annual industry seminar

Ginposium

Mosaic provides event management and marketing support for the Gin Guild’s annual event for its members – Ginposium. Our video crew also film the event, featuring talks and gin tasting sessions from industry experts, to provide video content for members.

In 2020, during the Covid-19 pandemic, Ginposium was cancelled. Mosaic responded quickly to the changing circumstances by working with the guest speakers to create videos of their presentations so that Gin Guild members could still enjoy the content that would have been delivered on the day.

Mosaic also created a How to guide and accompanying video to show guest speakers how to create video on their smartphones.

The Gin Guild

Gin Note™

Gin-Note™ is a Gin flavour guidance template designed to allow consumers, retailers and others, to benefit from access, across a wide range of gins, to a standard flavour summary of each of those gin brands.

Mosaic manages the design and website content in relation to each Gin-Note™ that is created.