Public Relations | Video

Chartered Trading Standards Institute

Overview

Mosaic worked with the Chartered Trading Standards Institute (CTSI) to develop a PR campaign for National Consumer Week, aimed at raising awareness of counterfeit goods and illegal trading in the lead up to the Olympics.

Objectives

  • Raise awareness of the dangers of fake goods
  • Create and launch sport-themed National Consumer Week
  • Drive traffic to the Brand I website – a shopping directory which only lists webstores selling genuine products and partner of CTSI
Chartered Trading Standards Institute - Mosaic Publicity
Chartered Trading Standards Institute - Mosaic Publicity

What we did

Mosaic devised an integrated campaign titled ‘Good Sports Don’t Fake It’ which encompassed:

  • Press releases – submitted to online news sites, regional and national titles and broadcast media
  • Launch event
  • Videos uploaded to the CTSI YouTube channel post-launch.

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