Blogs | SEO | Web & Graphic Design | Social Media
tree & lawn company
Increasing commercial appeal
Leading tree surgery and ground maintenance provider - The Tree and Lawn Company (T&LC) - partnered with Mosaic to raise its company profile within the Eastern region and reposition its service-offering, with an aim to increase its portfolio of commercial clients.
Mosaic's strategy used a successful combination of marketing activities, encompassing SEO, LinkedIn, Google ads (PPC) and optimised expert blogs.
↑ 88% rise in website traffic
Website upgrade
To establish a strong foundation for growth, Mosaic’s first priority was to restructure T&LC’s website.
After undertaking a site-wide audit of the website and extensive keyword research, we improved the website from a user experience perspective, modernised the design and increased opportunities for search engine optimisation.
Website visitors now have a clear pathway to access information on T&LC’s commercial and domestic services, while sector pages add weight to the company’s commercial experience and localised landing pages support PPC campaigns.
Google Ads & SEO
We set up and provided ongoing management of PPC campaigns for T&LC, researching relevant keywords relating to commercial tree care and creating engaging ad copy. The Google ads have increased relevant traffic to commercial landing pages and a detailed strategy has been developed to grow the website’s organic search ranking.
Expert blog series & LinkedIn
To help position T&LC favourably within the commercial marketplace, Mosaic creates expert industry blogs on topical issues and subjects of relevance and interest to Facility and Property Managers. In addition to sharing these on B2B social platform LinkedIn, they are also heavily optimised for search.
Graphic design
Supporting the new look and feel of the website, Mosaic redesigned T&LC’s digital sales brochures to ensure brand consistency when communicating with its customers.
Testimonial
We chose to work with Mosaic due to its social and environmental values, which are important to our business. Since working together, T&LC’s profile has become stronger, with more companies choosing us for their tree and ground maintenance services. The website improvements and blogs were, and continue to be, impactful and well organised. The team are always happy to help and have an impeccable attention to detail, we look forward to working with Mosaic in the foreseeable future.
Peter Cannon, Owner, Tree & Lawn Company