Branding | Web Design
Colchester Institute – University Centre Colchester
Colchester Institute required a redesign and restructure of the Higher Education aspect of its website – the University Centre Colchester – with an aim to better promote degree courses to its primary audience groups and increase applications.
To better promote and market the services of University Centre Colchester (UCC) to its primary audience groups through a future-proofed contemporary website
To establish UCC as a quality provider for Higher Education training and attract more students
To recruit staff from different areas in the UK
To raise UCC’s profile, improve its financial resources and increase its staff expertise and diversity
What we did
Mosaic developed web design concepts, which were tested via student and staff focus groups, to discover a unique brand style and stand-alone identity for the University Centre Colchester.
Customer journey mapping informed template wireframes and determined the layout, look and feel of core website page templates.