PPC advertising agency in Essex

While there are many advertising platforms around, the best advertising platforms for most businesses tend to be either Google Ads, or Facebook Ads. Our suggestion is always to start with Google Ads to help ensure your adverts are showing to people searching for your product or service.

Google Ads is the new name for Google's range of advertising capabilities — on Google.com and across Google's other properties, partner sites and apps. These services are designed to help businesses and marketers connect with billions of people who are finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.

Google Ads are all about giving you as much control of the ad and budget as possible, so will allow you to create a variety of advertisement types depending on your requirements.

Google Ads work on the PPC (Pay Per Click) model, meaning you are only charged for your ad when a user clicks on it. The cost of the click itself is based on various factors depending on ad type, for Search ads the CPC (cost per click) is based on the keyword or key term the user searched to land on your ad.

This works well because it allows for far more scalable budgets and more results-driven advertising.

PPC (Pay per click) advertising is a model of digital advertising where you pay a fee each time your ad is clicked, instead of a more static fee. So if each click cost £1, and you got 10 clicks on your ad, then you would have spent £10.

This makes tracking conversions and sales much simpler and allows for far more flexibility in your budget.

CPC in PPC advertising stands for cost per click and is how much the fee for a user clicking the ad will be.

How much the cost per click is will depend on a variety of factors, including the keyword the ad was found for, the competition, and the overall quality of your ad.

Google Ads have revolutionised the way you can advertise your business to customers. This is thanks to the PPC model helping to make budgets more flexible and get your ad in the eyes of people who are relevant and more likely to be interested in what you have to offer.

Google search gets over 1 billion searches a day, making it the biggest search engine on the planet and a marketing method you don't want to leave on the table!

There are many types of ads you can get with Google, all of which have different benefits and drawbacks:

• Search ads, which are the most popular form of advertising on Google Ads, are ads that show on relevant google search results, above the “organic” results.
• Display ads are the more standard advertisements you see on many websites, with Google display ads being shown on relevant websites that use AdSense.
• Video ads which are ads built to play on YouTube, so will play before, during or after a relevant video.
• Shopping ads which are built to get your product listing showing on google search results.
• Discovery ads which are built to run similarly to display ads on feeds such as Discover, YouTube Home, and Watch Next feeds, as well as the Gmail promotions and social tabs using a single campaign.
• Performance max ads, which are a mixture of all the other campaign types with automatic optimisation over time. In practice, performance max ads may give you too little control and will spend a lot of advertising budget in ways that may not work for your business.

As much or as little as you like! Due to the PPC model Google Ads uses, your ad cost is based on the cost per click for your keywords and the number of clicks, your spend can scale near indefinitely either way.

To get the most out of the platform and your spending, we would recommend a budget of at least £5/day.

However long you decide! The default setting for each ad campaign is to have no end date so that the ads are able to run indefinitely. You can change the setting at any time so that your campaign ends on a specific date. It does take a few days for the campaign to be optimised so the ideal minimum is around a week.

Keywords are words and phrases that can be used to match your ads with terms people are searching for.

After your PPC ad has been clicked, a conversion is an action you would like the end user to do. This action is most commonly a contact form submission or sale. However, a conversion could also be a page view or a download, depending on the goals of your business and advertisement.