Award-winning PR & marketing campaigns
PR is a key part of any marketing and communications strategy. Our tactical approach to PR will raise your profile, keep your target audiences informed and add value to your brand.
With our BBC and print media backgrounds, we understand exactly what is required to generate excellent media coverage and will help you develop positive ongoing relations with local, regional and national media, bloggers and online influencers. From crafting compelling news releases, case studies and insightful articles to designing persuasive advertorials and engaging blogs, our expertise covers the entire spectrum.
Stand-out PR Campaigns
Our award-winning PR campaigns have helped our clients achieve objectives and have real impact on their audiences.
Mosaic’s PR experts can identify low cost, high return opportunities to present your message and provide measurable results.
Our starting point is to understand your objectives so we can develop a PR and marketing strategy which generates maximum media coverage and helps you achieve your goals.
Press release writing
Raise your profile with regular key message-driven news releases written by our team of experienced journalists.
We offer monthly PR retainers to support clients in generating pro-active PR ideas and produce regular news stories which achieve media coverage.
We can also provide press releases on an ad hoc basis as and when required, support you with larger PR campaigns or in a crisis.
Online PR & blog writing
All content we write for the web and online news sites is optimised for search engines. Our aim is to secure back links to push traffic to your website and enhance your website credibility and ranking.
Our PR experts can advise on blog topics, write articles to incorporate important SEO key words and identify opportunities for online placement and promotion in guest publications, in addition to your own website.
Stand out PR campaigns
Testimonial
Mosaic are an extremely professional, experienced and friendly agency. We have worked with the team for over 7 years and have built up a fantastic relationship, The team are more like an extension of the marketing team than an agency. Always available for crisis management support, great advice and creating content across the business from corporate news announcements, client challenges, operations challenges, employment issues and local community stories. Most importantly they support our strategy to drive brand awareness and build our positive reputation through the local and national press coverage across England, Scotland and Northern Ireland, as well as offering technical services for online and design support. A fantastic multi-skilled agency who we really enjoy working with.
Kelly Hailou, Funeral Partners
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Get in touch to discuss your project
FAQs
What is PR?
Public Relations (PR) is the practice of managing and shaping the perception of an individual or organisation in the eyes of the public. It involves communicating key messages and stories to the media, stakeholders, and the public to create a positive image and reputation. PR strategies can be used to build trust, raise awareness, and engage with target audiences.
What are the types of PR?
There are several types of PR, including:
- Media Relations: Building and maintaining relationships with journalists and media outlets.
- Crisis Communications: Managing communication during a crisis to protect and defend an individual or organisation's reputation.
- Corporate PR: Managing the reputation and image of a company as a whole.
- Consumer PR: Promoting products or services directly to the consumer audience.
- Community Relations: Engaging with local communities and stakeholders.
- Public Affairs: Dealing with public policy and government relations.
- Digital and Social Media PR: Managing online presence and reputation, including social media platforms.
How important is PR to my small business?
PR is vital for small businesses as it helps in:
- Building trust: Positive media coverage can establish trust among your target audience.
- Increasing visibility: Effective PR strategies can raise awareness of your business, even if you don't have a large advertising budget.
- Enhancing credibility: Being featured in reputable media outlets can add credibility to your business.
- Driving business growth: PR can drive traffic, generate leads, and attract potential customers.
- Managing reputation: PR helps in shaping the perception of your business in the public eye and managing any potential negative situations.
How can PR benefit my online presence?
Online PR, including blog writing and search engine optimisation, can enhance your digital footprint. It helps in securing backlinks, pushing traffic to your website, improving website credibility, and boosting search engine rankings. Moreover, having an active online presence allows for direct engagement with customers and stakeholders.
What does a PR campaign entail?
A PR campaign is a strategic communication effort to promote a specific message or cause. It includes identifying the target audience, crafting compelling narratives, utilising various PR tools (like press releases, media relations, events), and measuring the impact of the campaign.
Why should I choose Mosaic Publicity for my PR needs?
Mosaic Publicity offers a tactical approach to PR with a background in BBC and print media. With a track record of generating excellent media coverage, they specialise in creating stand-out PR campaigns, crafting compelling content, and providing strategic PR consultancy, among other services.